AOTY #10: Rich The Kid – “The World Is Yours”
A personal favorite of mine and definitely a sleeper of the year — Rich The Kid’s debut album “The World Is Yours” lands at #10. Led by 2 platinum hit singles, “New Freezer” featuring Kendrick Lamar, and “Plug Walk,” the Rich Forever CEO was in his bag on this LP.
Other stand-out cuts were the “Intro,” his “Lost It” posse-cut featuring Quavo and Offset, “Small Things” and “Listen Up.” MY personal favorite track and probably the best record on there — “Made It” featuring Rick Ross and his protege Jay Critch, with Harry Fraud on the board. “Made It” is Rich at his best, with the guest features used perfectly.
“New Freezer” “Lost It” and “Early Morning Trappin” received some dope accompanying visuals to help further the LP’s campaign — but we definitely could’ve used a better “Plug Walk” video. That was sure disappointing since “Plug Walk” as a record was such a hit.
Released in March, “The World Is Yours” is still played in my whip and will continue too. I’m just hoping “The World Is Yours 2,” slated for release next month, is up to standard with it’s predecessor.