BigXthaPlug Says Rap Is Dying Because TikTok Artists Get Crowned Next to Drake and Future — Is He Right?

BigXthaPlug Says Rap Is Dying Because TikTok Artists Get Crowned Next to Drake and Future — Is He Right?
Posted on 11/03/2026
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By Staff

BigXthaPlug Says Rap Is Dying Because TikTok Artists Get Crowned Next to Drake and Future — Is He Right?

BigXthaPlug sat down with Big Boy’s Neighborhood and dropped a take that’s been eating at a lot of people in rap for a minute: the genre isn’t being killed by the artists, it’s being watered down by how fast we crown people. He talked about how TikTok can turn one viral moment into a career, and how that clout can put a new artist in conversations with Drake and Future before they’ve ever had to prove they can carry an album, tour, or even a real moment. It was a line that hit different coming from him, especially after he talked about his own doubt — wondering if he belongs at that same table, saying “ain’t no way I should be at the top.”

His target wasn’t one specific person, though. He was talking about the system itself. A viral hit used to mean you had a chance. Now it can mean you get labeled the next big thing before the music ever catches up. BigX made it clear he’s not hating on the next generation, he’s just saying the bar moved. Real rap, to him, is about being able to rap, really rap, and to bring back the aggression and the presence that made him fall in love with the culture in the first place.

Now let’s be clear, BigX isn’t wrong about how fast the game moves now. Social media rewards the moment, not the catalog. But is that really rap dying, or is that just the industry changing? Because for every TikTok rapper who fades after one hit, there’s somebody like him, or like a Kendrick, or like a Future, who turned a moment into a movement. The difference is the work after the viral moment, and that’s where a lot of artists either prove themselves or disappear. BigX said it himself: if people are rocking with you, people are going to listen.

Here’s what makes it a real debate, though: fans are split. Some say BigX is speaking facts, that the algorithm is pushing flavor-of-the-month artists into conversations they haven’t earned. Others say that’s just gatekeeping, that every generation had its one-hit wonders, and that the internet just makes it louder. Either way, he’s not the first artist to say it, and he won’t be the last. The question is whether the culture can still tell the difference between a viral moment and a real artist, or if the timeline is now deciding who’s next, wherever it wants.

So let’s settle it: is BigXthaPlug right? Is rap really dying because TikTok artists are getting crowned next to Drake and Future, or is the game just evolving and the real ones will always rise? Drop your take in the comments below and let us know — is he speaking facts, or is he just hating on the new wave? Let us know in the comments.

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