Akademiks Says Future Fumbled “Ya Hit”: “Future Picked the Wrong Record”
The “Ya Hit” video landed today with Future, Drake, Travis Scott and Loe Shimmy all in one frame. Akademiks has a different headline: Future fumbled the record itself.
Weighing in on stream Monday, Akademiks argued the song’s soft start is on Future. The track — featuring Drake, Travis Scott, Loe Shimmy, and Sexyy Red ad-libs — did about one million streams on its first day, a number Ak called weak for a lineup of that magnitude. His take: “Ran To Atlanta” worked because Drake picked the right record; this time, Future picked the wrong one.
To be clear about what Ak is actually saying: he still calls “Ya Hit” a good song because of the artists involved, and he expects Future’s next album to be loaded with hits regardless. His criticism is aimed at the selection — with that lineup, the record was supposed to be an event, and the first-day number says it wasn’t.
The context matters. “Ya Hit” surprise-dropped Friday, November 6 (Freebandz/Epic), produced by ATL Jacob with mastering by Mike Dean, and the official video dropped today. It’s the first Drake × Travis Scott record since “Meltdown” (2023), and it previews Future’s upcoming album — “Infinity” is the reported title, though the label has not confirmed a title or date.
So the debate is real: when a Drake + Travis record opens at ~1M day-one streams, is that the song, the rollout — or just a short week? Ak has picked his side.
Sources: HotNewHipHop, reporting Akademiks’ November 9 stream comments · ITSBIZKIT, “Ya Hit” video coverage (November 10)
Question: Did Future fumble a Drake + Travis record — or is Akademiks judging a marathon like a sprint?
