DeenTheGreat Tells The Breakfast Club Why He Dissed Kai Cenat — Says He Came to Show Love and Got Played
DeenTheGreat finally said it to a microphone instead of a livestream. Sitting down on The Breakfast Club, the streamer and influencer boxer got pressed by Charlamagne Tha God on the question everybody had: why did you make a whole diss record about Kai Cenat? Deen’s answer turned into a two-minute vent that is now tearing through X — and in his telling, this was never supposed to be beef at all.
Deen says he came around Kai early, back when he was first starting out in boxing, trying to show love — and got played for it. He told the room Kai came to him personally and told him he was good, just to keep it low key. Then came the story he clearly came there to tell: he was at a register running up about $2,000 worth of stuff for his whole team, and when it was time to handle it, Kai’s people walked out and left him standing there. “Like that?” is how the clip ends, with the table reacting — but Deen’s point landed: in his mind, a guy he tried to support treated him like he was nobody.
Where it really started. The part of the story that’s already on record happened at ComplexCon. Deen pulled up to Kai’s Vivet clothing stand saying he came to support the brand and spend money — and walked away feeling treated like a random fan. That complaint went public on October 5, and not everybody who was there tells it his way. Zeus Network founder Lemuel Plummer was at the same stand and says he paid for six outfits himself, got thanked, and got shown respect. Plummer even offered to call Kai right there during a sit-down with Deen and Ray J. Deen told him not to bother — and argued the clothes should have been free for somebody of Plummer’s stature anyway.
Then it became a record. Ten days after the ComplexCon complaints went public, Deen and former four-division world champion Adrien Broner dropped “Purple App Killa,” a diss track and music video with producer Hitmaka aimed straight at Kai. Deen announced it himself on X in all caps: “KAI CENAT DISS TRACK OUT NOW.” Broner has been riding with him publicly ever since, saying on a livestream with Ray J and Deen that he doesn’t need Kai and Kai never gave him anything — his words, and his stance.
The other side of the table. For his part, Kai has not publicly answered the Breakfast Club comments, and he never really engaged the ComplexCon complaint either. That’s kind of the whole war in one sentence: one side keeps saying the biggest streamer alive moves like the little guys don’t exist, and the other side just keeps streaming. Kai is currently in the middle of his GTA marathon run, playing through the whole series live — business as usual, at a scale nobody else in streaming touches.
So who’s wrong here? If you pull up to support somebody’s brand with money in your hand and get treated like a fan at the door, does that earn a diss record — or is Deen doing the most over a clothing stand and a register?
Watch the clip from the interview here: https://x.com/ErnestWalt77042/status/2119825020872442175
Source: The Breakfast Club interview (clip via X), with background reporting from AllHipHop and Baller Alert. The register story and the “show love” account are DeenTheGreat’s version as told on the show; Lemuel Plummer’s account of the same ComplexCon stand differs, as noted above.
