‘Equity Distribution’ (Arm of Roc Nation) Signs Swell
Equity Distribution welcomes Swell. Equity Distribution is the independent distribution arm of the Roc Nation family of companies. Swell’s latest single, “Better Days,” featuring double-platinum (“Leave Me Alone”) artist and Dj Khaled’s We The Best Music Group rapper, Flipp Dinero, is his premier release under the new deal.
The Equity Distribution deal is a milestone in Swell’s 6-year music journey, which includes: earning a collective 1,000,000+ music video views on his Youtube channel; sharing the stage with the likes of French Montana, Lil Durk, Young MA, Jim Jones and more; as well as building his ‘Tryna Get Right’ community initiative. “We want to help create a viable path to sustained growth for every independent artist we work with, so they can remain in control of their careers,” Equity president Krystian Santini tells Variety. “EQ empowers artists and labels, by providing a home for them to grow and a team to support them, without taking their masters or limiting their freedom of movement.”
Swell’s ability to consistently invite listeners to hear about his evolving mentality—as recited in the “Better Days” single: “I know there’s better days ahead. I’m just tryna keep a leveled head.”—places his artistry on a path to make a resonating impact that matters. Blending a mid-tempo R&B-inspired melody with a memorable hard-knocking bass, the summer track tells a relatable story of staying persistent—despite the trials and tribulations that come with pursuing success; gaining & losing relationships, and evolving into the best version of yourself. The track is produced by Nonbruh (credits: Juice Wrld, Ski Mask The Slump God, Lil Pump & More).
“Better Days” gives a glimpse into Swell’s upcoming EP, Trust The Process (Fall 2019)—which will be distributed by Equity. To stay updated with what’s next for Swell, he can be followed on Instagram: @tgrswelly.
