Hit-Boy Shares New Single “N.T.A.B.”
Following the release of “Start Dissin’” featuring BabyTron, AZ Chike and Spank Nitti James earlier this month, 3x GRAMMY Award-winning artist and producer Hit-Boy has just released his newest single “N.T.A.B.” featuring Lefty Gunplay & Spank Nitti James. This release marks Hit-Boy and Spank Nitti James’ eighth collaboration of the year to date, reaffirming their chemistry amidst Hit-Boy’s ongoing run of independent releases.
On “N.T.A.B.“, named after the acronym for “Never Trust a Bitch” — the pair also link up with Baldwin Park’s Lefty Gunplay, who late last year was featured on “tv off” from Kendrick Lamar’s GNX, which peaked at #2 on the Billboard Hot 100. On top of his recent production credits on Jay Electronica and Westside Gunn’s “Best Wishes“, as well as TiaCorine’s “Backyard” (feat. JID), Hit-Boy also produced two tracks off of Lefty Gunplay’s latest album Ghetto Heisman released last Friday –– “Suavemente” and “Foreign In A Tank Top“.
The new track is accompanied by a music video directed by Trey Lyons, which features the three West Coast staples decked out in colorful furs and high-end jewelry against the visual’s comedic, funeral-themed backdrop. “N.T.A.B.” is the latest of rapid-fire releases from the 38-year-old super-producer since gaining independence for the first time of his career earlier this summer, with the help of his close friend and collaborator Jay-Z, who helped him exit the 18-year publishing deal in July.
The newfound independence has inspired an influx of creativity and freedom for Hit-Boy, releasing singles like “What’s the Deal?“, the Cheaters-inspired “Eat Couch” (feat. Spank Nitti James), “Wheel of Fortune” (feat. Peezy) and the new posse cut “Start Dissin’” (feat. BabyTron, AZ Chike & Spank Nitti James).
With the next chapter of his career in high gear, Hit-Boy is embracing his influential role as an all-around creative and artist in modern-day Hip-Hop while hitting a hard reset and amplifying his creative freedom, on which Hit-Boy shares;
“I’ve never felt more empowered as an artist… after 20 years in the game, I feel like I’m just getting started”.
